Resources
Our resources section contains helpful articles on topics relevant to issues businesses face today, written by our members and industry experts.
If you would like to submit an article to feature within the resources section, please submit to the editor: editor@womeninbusinesswa.com.au
Simply click on any of the headings below to be taken to the business article.
Special Offers
Maximse Your Marketing Potential
Book a "Maximise Your Marketing Potential" session packed with simple tips and proven ideas to get you noticed, remembered and referred.
Health & Movement Massage Clinic
Sarah-Lee Davis is a professionally trained muscular, myofasical and soft tissue therapist, Sarah's business Health & Movement Massage Clinic is located in Secret Harbour and specialises in sports injury management and prevention, work related and accident injuries and stress related pain management.
Your Vision Coaching: RRR Journal Coaching
Journal coaching invitation, 20 places only. Starts 1st June, so get in quick!
Administration
5 Book-keeping and Administration Tips
This document provides you with five easy to follow tips to get help you manage your administration tasks more efficiently.
Business
The 7 Steps to Every Sale
Do You Have a Sales System that Includes the Essential 7 Steps?
Mary Kate Ash once said "Pretend that every single person you meet has a sign around his or her neck that says "make me feel important." Not only will you succeed in sales you will succeed in life." This is the basis for building your sales and developing your loyal customer base. Everybody likes to feel special and whether you are a retailer, wholesaler, manufacturer or service provider you need to have an effective sales system which includes these 7 vital steps. Most sales systems and training focus on how to overcome objections and close the sale. Top sales performers understand that it is not about "selling" to the customer, it is about being of service...
Business needn't be just Busyness
For many, the end of the year brings with it a seemingly heavy load of work, coupled with a weariness of having been hard at it all year long. Find out more about our recommended reading to reduce your workload, all year round.
Five Things That Annoy Your Customers
Have you ever stopped to think that while you go about your day doing what you do best in your business, you could be unknowingly annoying your customers?
Perception is Reality
Research suggests that the customer perception of your business is based on the impression formed within the first 3 seconds. For your customer, this becomes their reality and will determine whether or not they choose to do business with you again. Do you know what your customer reality is? It can be immensely beneficial to see your businesses through the eyes of your customers by making a few phone calls in, or having a mystery shopper do this for you.
Choosing the Right Business Consultant, Business Trainer or Business Coach
Are you in the market for business training and looking for someone to teach you what you consider you need to know to start or run your business even more successfully? Perhaps you're looking for a business consultant to show you how to increase your profits or a business trainer to help you learn a new software program. Maybe you're looking for a business coach to help you increase your personal and business success.
Whatever type of business skills or information you want to learn, how much you benefit from the business training will greatly depend upon the individual professional you choose to teach you.
Whether you will be meeting with your business trainer, business consultant or business coach virtually or in real time, it's important to give her or him the same scrutiny that you would give any other professional. In an ideal world, everyone could accept everyone else at face value, but the world we live in is far from ideal.
Ask any prospective business consultant, business trainer or business coach these seven questions before you commit to any instructional plan or business training sessions:
1) What are your credentials?
2) Have you "been there and done that"?
3) What are the institution's accreditations and reputation?
4) What do other people think of the business consultant, business trainer or business coach's performance?
5) Does the business trainer, business coach or business consultant have an axe to grind?
6) If it's possible, meet with the business consultant, business trainer or business coach you're considering hiring and personally evaluate him or her.
7) Finally, get it in writing.
Morale Booster Tips
Operating your own business can be a roller coaster ride. There are the highs of a really good day and the lowest of lows during quiet times, or a great client prospect falls through. Often when you're feeling down on yourself it's really not warranted. Try these morale booster tips to make yourself feel better.
Finance
Managing Your Money More Wisely
Women manage money differently from men. Women's financial needs are also different - in ways that make getting the right advice imperative.
Vaporising the Aussie Dream
Minding my own business reading the paper over breakfast the other day, I came across an article that claimed Perth (19th), Mandurah (6th) and several east coast locations to be among the 20 most unaffordable housing markets of 227 population centres in the US, UK, Canada, New Zealand, Ireland and Australia. What?! I could not believe it. Sure, we all know that house prices in Perth are verging on the ridiculous...
The Survival Guide for Scary Times
Forget about yourself - and focus on others
Expand your connection with others and help them to be more confident.
Health & Wellness
The Benefits of Walking
Most of you are aware that regular exercise can work against obesity, slow the aging process, lowering your resting heart rate and improve cardiovascular conditions and risks. Read more about the benefits of walking.
Shiny and New Festive Make-Over
It's that time of year again that springs upon us all too soon and creates for many a heightened sense of anxiety and stress.
The Year of the Ox
This year sees the Chinese New Year celebrations happening on the same day as Australia Day and we thought we would share with you some of the traditions and customs that take place over the Chinese New Year period by Asians all over the world and all up they can take up to 15 days.
Live by Design and Realise Your Potential
Self empowerment is an ongoing journey where you empower yourself to be confident, assertive and comfortable acknowledging your own authority to be all that you can be. In writing this article I hope to share with you techniques that you can use to keep you focused and balanced on your outcomes regardless of the challenges.
Health Tips for May 2009
High-stress jobs, multiple roles and endless personal obligations may leave just about anyone torn and tattered. Renew body mind and spirit with simple relaxation techniques that require only minimal time and energy investment.
Fat and Cellulite Reduction With Hypoxi
What is HYPOXI and what is everyone talking about? There are more than 250,000 users of HYPOXI across Europe, including celebrities such as singer Robbie Williams and actress Anna Friel.
Insomnia
It's very obvious that insomnia is more common in women - who's heard of a man who doesn't drift off as soon as his head hits the pillow? Well of course there are exceptions! So you might be wondering why, and I've listed some hormonal and brain chemical imbalances at the end of this article which may explain why and what you can do about them.
Marketing
Marketing Talk - Your First Media Realease
Finding an angle for your first media release.
Online Marketing
Measuring Your Websites Success
You can't measure what you can't manage. Read this article on defining your websites success.
Conversion Rates and Return on Investment
Determining your conversion rates helps establish a budget for your online marketing campaigns, ensuring you get a return on investment for your marketing spend.
Calls to Action
Get your customers "to do what you want them to do" when they reach your website.
Email Marketing: Cost Effective Marketing for the Financial Crisis
In these financially trying times it's the loyal customers that help small businesses stay afloat, and the referrals that these loyal customers can bring. Email marketing is a perfect way to connect with your customers, grow your current customer spend, encourage referrals and keep in touch with potential clients. It is also low cost, and highly effective, perfect for small businesses and you can get started straight away.
Quality Management
Maximising the Value in Quality Management Systems
Many companies view the implementation of a quality management system with skepticism, anticipating a costly waste of time they must endure in order to please customers. What they fail to realise is that ISO 9001:2000 when implemented correctly is an opportunity to lock in real and continual improvement to the company, by raising customer satisfaction and increasing profitability.
Shaping a Successful Business
Family Business Australia is the peak body for family and private business in Australia. Our members include multi-generational family businesses, first generation operators, multi-sibling/cousin owned businesses and their advisers.
Time Management
10 Reasons to Plan Ahead
We all know the saying: "Failing to prepare is preparing to fail." In most cases, failure to plan will not necessarily result in disaster, but for people who know the value of time (or are short on time), they know that planning ensures they are moving in the right direction towards their goals.
Taming E-mails
It's interesting when you stop and notice that the very tools that were introduced to office workers to make our lives easier, communication faster and cheaper is costing more in time then it saves! Find out how to "Tame Your E-mail" with these easy to implement tips.
17 Time Saving Tips
The most effective office managers understand how to balance their workload on one hand while juggling tasks with the other.
From Chaos to Control
Beat the workload, get rid over overwhelm and go from chaos to control.
New Year Resolutions
Will you be starting 2009 differently to how you finished 2008?