Resources
Our resources section contains helpful articles on topics relevant to issues businesses face today, written by our members and industry experts.
If you are a member and would like to submit an article to feature within the resources section, please contact Shannon at admin@womeninbusinesswa.com.au
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Maximse Your Marketing Potential
Book a "Maximise Your Marketing Potential" session packed with simple tips and proven ideas to get you noticed, remembered and referred.
Administration
5 Book-keeping and Administration Tips
This document provides you with five easy to follow tips to get help you manage your administration tasks more efficiently.
Business
The 7 Steps to Every Sale
Do You Have a Sales System that Includes the Essential 7 Steps?
Mary Kate Ash once said "Pretend that every single person you meet has a sign around his or her neck that says "make me feel important." Not only will you succeed in sales you will succeed in life." This is the basis for building your sales and developing your loyal customer base. Everybody likes to feel special and whether you are a retailer, wholesaler, manufacturer or service provider you need to have an effective sales system which includes these 7 vital steps. Most sales systems and training focus on how to overcome objections and close the sale. Top sales performers understand that it is not about "selling" to the customer, it is about being of service...
Five Things That Annoy Your Customers
Have you ever stopped to think that while you go about your day doing what you do best in your business, you could be unknowingly annoying your customers?
Perception is Reality
Research suggests that the customer perception of your business is based on the impression formed within the first 3 seconds. For your customer, this becomes their reality and will determine whether or not they choose to do business with you again. Do you know what your customer reality is? It can be immensely beneficial to see your businesses through the eyes of your customers by making a few phone calls in, or having a mystery shopper do this for you.
Choosing the Right Business Consultant, Business Trainer or Business Coach
Are you in the market for business training and looking for someone to teach you what you consider you need to know to start or run your business even more successfully? Perhaps you're looking for a business consultant to show you how to increase your profits or a business trainer to help you learn a new software program. Maybe you're looking for a business coach to help you increase your personal and business success.
Whatever type of business skills or information you want to learn, how much you benefit from the business training will greatly depend upon the individual professional you choose to teach you.
Whether you will be meeting with your business trainer, business consultant or business coach virtually or in real time, it's important to give her or him the same scrutiny that you would give any other professional. In an ideal world, everyone could accept everyone else at face value, but the world we live in is far from ideal.
Ask any prospective business consultant, business trainer or business coach these seven questions before you commit to any instructional plan or business training sessions:
1) What are your credentials?
2) Have you "been there and done that"?
3) What are the institution's accreditations and reputation?
4) What do other people think of the business consultant, business trainer or business coach's performance?
5) Does the business trainer, business coach or business consultant have an axe to grind?
6) If it's possible, meet with the business consultant, business trainer or business coach you're considering hiring and personally evaluate him or her.
7) Finally, get it in writing.
Morale Booster Tips
Operating your own business can be a roller coaster ride. There are the highs of a really good day and the lowest of lows during quiet times, or a great client prospect falls through. Often when you're feeling down on yourself it's really not warranted. Try these morale booster tips to make yourself feel better.
Finance
Managing Your Money More Wisely
Women manage money differently from men. Women's financial needs are also different - in ways that make getting the right advice imperative.
Vaporising the Aussie Dream
Minding my own business reading the paper over breakfast the other day, I came across an article that claimed Perth (19th), Mandurah (6th) and several east coast locations to be among the 20 most unaffordable housing markets of 227 population centres in the US, UK, Canada, New Zealand, Ireland and Australia. What?! I could not believe it. Sure, we all know that house prices in Perth are verging on the ridiculous...
The Survival Guide for Scary Times
Forget about yourself - and focus on others
Expand your connection with others and help them to be more confident.
Health & Wellness
The Year of the Ox
This year sees the Chinese New Year celebrations happening on the same day as Australia Day and we thought we would share with you some of the traditions and customs that take place over the Chinese New Year period by Asians all over the world and all up they can take up to 15 days.
Live by Design and Realise Your Potential
Self empowerment is an ongoing journey where you empower yourself to be confident, assertive and comfortable acknowledging your own authority to be all that you can be. In writing this article I hope to share with you techniques that you can use to keep you focused and balanced on your outcomes regardless of the challenges.
Insomnia
It's very obvious that insomnia is more common in women - who's heard of a man who doesn't drift off as soon as his head hits the pillow? Well of course there are exceptions! So you might be wondering why, and I've listed some hormonal and brain chemical imbalances at the end of this article which may explain why and what you can do about them.
Marketing
Marketing Talk - Your First Media Realease
Finding an angle for your first media release.
Quality Management
Maximising the Value in Quality Management Systems
Many companies view the implementation of a quality management system with skepticism, anticipating a costly waste of time they must endure in order to please customers. What they fail to realise is that ISO 9001:2000 when implemented correctly is an opportunity to lock in real and continual improvement to the company, by raising customer satisfaction and increasing profitability.